Boutique & Beauty Bar: Recipe for a Unique Shopping Experience
There’s always a risk when you create something new. Will people like it? Will it succeed? Will it be worth it?
When Madonna and Co. re-launched in Mid-town East Side, (bordering on the Upper-East Side) from our former location in Soho, we emerged as a different entity, incorporating what made us great in the past, but with new additions. We were more.
In addition to our new location on 60th street, we opened a full service salon and beauty bar within the store, bringing to a life a completely unique shopping experience.
Fashion and Beauty: An Innovative Convergence
The inclusion of the beauty bar inside our boutique converged the worlds of fashion and beauty in a way that’s never been done. For the first time, women have the opportunity to receive comprehensive beautification in a one-stop shop.
Bringing together fashion and beauty as we have done was not without risk, but innovation always involves a leap of faith. New creations don’t arise from the ether. Innovation comes as the result of unique combinations, whether it be a boutique and a beauty bar, our designs and exclusive designer capsule collections, or glam and chic, etc. Creating one-of-a-kind experiences from unique combinations is what Madonna & Co. has always done.
Our willingness to break barriers and defy categorization is what makes our selection of fashion and accessories so vibrant and original. All of the clothing in our store has been designed and hand picked from collections around the world. By dealing with the designer themselves and direct with our factories, we are able to offer luxury items at affordable prices.
Community of Independent Women
While the ability to get a full-service haircut, styling, and complete makeup treatment in the same place where you find all of your exclusive designs and luxury clothing is extremely convenient, the impetus behind opening the beauty bar had more to do with community than convenience.
We wanted to create a space where independent women from all walks of life and ages could come together to shop, socialize, and express their femininity. We imagined a world where the social aspects of a salon coalesced with the activity of shopping. Our love of fashion and beauty led us to invent a world that unites these spheres and offers women a place to have fun and engage in a dialogue about fashion and style.
At Madonna & Co. we believe in creating a personal style. We see it as our job to assist women in crafting their own individual aesthetic. Every woman that walks through our doors is a unique assemblage of beliefs, values, and traits. Her aesthetic preferences are a function of her entire worldview and identity.
Creating the perfect outfit involves a translation of sorts. Our aim is to help the women who shops in our store translate their core identity into an aesthetic that embodies and represents who they really are and how they feel. Every woman who comes into our store receives a unique treatment that results in a unique style – whether her preferences lean towards glam, chic, posh, or edgy.
The beauty bar allows us to take the crafting of a unique style one step further. In addition to helping women find their dream new fashions, our stylists bring years of experience and knowledge to the table, assisting women realize their dream hairstyle!
We offer every customer a free consultation at the salon and beauty bar before her first appointment. This consultation gives us the chance to learn about what the specific customer likes about her hair or makeup styling and what she’d like to change. Our stylists and make-up artists will then present some possible ways to enhance the aspects of her appearance that the customer would like to shake up.
While our head stylist is an expert in all types of hair, her specialty is curly hair and we call her "The Curly Hair Expert." Our custom line of No Frizz Miracle Gel – designed specifically for curly hair – mirrors this focus.
Come Join our Community
What are you waiting for? Come join in on the fun! Today’s the perfect day to unleash the beauty within you and find that perfect outfit you’ve been longing for.
Booking an appointment at the salon and beauty bar can be done either by phone or via styleseat.com or on our new on-line store www.MadonnaAndCo.com, for your convenience.
We also provide off-site makeup & hair services as well and can help you plan the perfect party or host all kinds of events in our luxurious boutique, including bridal/baby showers, fashion product launches, etc.
So come on down today and introduce yourself!